The more people I speak to about it, the more terrifying delivering the perfect 60 second pitch seems to be for people. A 60 second or elevator pitch is one of the most important minutes you’ll spend representing you or your business. You have just one minute to deliver your speech and hit the recipient between the eyes.
Here are my simple dos and dont’s:
DO stick to your allotted 60 seconds. No matter how important your message is, everyone else in the room will switch off if you carry on regardless.
DO prepare it in advance. This way you can cut out unnecessary words and keep it short.
DO start off by saying who you are and the business you represent.
DO tell your audience what your business does but also what it can do for them. When I tell people I’m a coach you can sometimes see eyes glaze over, they feel that they have no use for my services, when I tell them I help square pegs find square holes they want to know more – it’s only then I tell them I help people at careers crossroads by coaching them.
DO finish with your name and business – it serves as a great reminder.
DO use a strap line it makes you more memorable.
DO stand up – you will come across as clear and confident.
DO rehearse it. If you can talk through it without reading it, it will be better, however even if you do read it, rehearsing will help make sure you don’t fall over any words.
NOTICE – they’re all dos!
Carolyn Trafford is a confidence coach and speaker, if you need help getting started in speaking to groups call Carolyn today on 
07714 216388 to book your free 45 minute kick start session and stand up with confidence.
words and pictures copyright reflections coaching 2014
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